Noble Experiment

11/23/2023

Our doors may be shut for Thanksgiving Day, but The LaFayette's arms will be wide open.

03/17/2023

8th & G will be closed on Monday for a private event—a takeover of global proportions, brought to you by Hendrick’s Gin. All Bartender’s Weekend attendees will have access to 8th & G from 6pm-9pm on Monday, as it gets transformed in three different worlds, going by Hendrick’s Mysterium: A Multidimensional Journey. Submerge yourself in this sensory experience—with taste at the forefront, of course.

12/13/2022

Celebrate with us as we edge our way into 2023. Reservations for NYE available starting tomorrow, so you have ample time to pick those resolutions—starting after you hang with us.

09/28/2022

Even with three entrances, we don’t need gatekeepers. What we do need are ambassadors for your impending experience. Think you have the hosting and hospitality chops needed, with semi-open availability? Send your resume to [email protected]

09/10/2022

Registration for classes may have ended but Underbelly UCSD is about to be in session—and we’re hiring. Want to enroll? Join us in-person or send your resume to [email protected]

08/15/2022

Today’s announcement is one of the favorites we’ve made in a long while. The passion one. The giddy one. ⁠
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SDM and CH Projects have started a book club. Because we love the almighty profanity out of books, and no one ever died thinking, "I should've read less." ⁠
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We’re partnering with some of San Diego’s great independent bookstores, hoping our literary scheme will drive you into their lovely arms. Indie bookstores are the marrow in a city’s bones. Sentence churches. Long thoughts from thinkers. Ray Bradbury’s in there. Toni Morrison, too. Vonnegut, Didion, some unfamous person who wrote like a hurricane for one book and then vanished, great voices the world hasn’t yet discovered. ⁠
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In a modern age where we do what the bloop and bleep tells us, books are Airbnbs for your brain. ⁠
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We are not above bribery to do our part in this book revolution. If you join our club, and show proof that you bought it from a participating local, indie bookstore—each month we’ll randomly select one member to get a $300 gift card to any of the  locations (Craft & Commerce, Seneca, Born & Raised, Ironside, Neighborhood, etc.). ⁠
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Keep your eyes on the next issue of San Diego Mag (September) for the first book. A book that altered us in weird and great ways. ⁠
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In coming months, we’ll beautify your feed with bookstore glamour shots. But for now, here are the bookstores that we’ve partnered with: ⁠
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📍The Book Catapult 📸 ⁠
📍Verbatim Books .books 📸 ⁠
📍Warwick’s 📸 ⁠
📍La Playa Books 
📍Diesel Books 
📍Bay Books Coronado 
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Email [email protected] to join the club and get the full list of participating stores. And if you own a bookstore and would like to join us, reach out.

08/13/2022

This Sunday, August 14, and will be shutting down to host a party—the only catch? It’s private (we know, we’ll miss you, too). Don’t worry, on Monday we’ll be back for everyone in the zip code and then some.

04/15/2022

12/21/2021

After over a decade of operating under an exclusive and mysterious umbrella of reservation-based service, we’re excited to announce that we’re doing away with reservations entirely and will now be operating on a first-come, first-serve basis for walk-ins. ♥️

Now for a little Q&A on the new digs:

Q: What if I already had a reservation booked?
A: Fear not! We’ll be honoring all reservations that were previously booked.

Q: When is the best time to walk in with no wait?
A: Every night varies, but right when we open at 6pm is almost always a fantastic time to stop by with little-to-no wait.

Q: What should I do if there’s a wait to get in?
A: Luckily, we have 3 bars under one roof, all of which happen to be a lovely place to pass the wait. If there’s room inside - you might be able to sneak in for a drink. If you’re hungry, grab a snack and a beverage at . Or visit our sister bar one block away! We’ll let you know when it’s time to meander back this way.