R M C Formerly RMC, Sweet William’s Social Club is East Texas nightlife reimagined—home to dancing, drinks, & unforgettable drag entertainers.

Bringing big-city energy with East Texas hospitality. A place where everyone belongs.

✨ 💖 Drag Show Extravaganza 💄 👠 ✨ Join us on July 11th at the Maude Cobb Convention Center in Longview, Texas, for an unf...
06/22/2026

✨ 💖 Drag Show Extravaganza 💄 👠

✨ Join us on July 11th at the Maude Cobb Convention Center in Longview, Texas, for an unforgettable experience. We’ve got two shows happening at 5 PM and 7 PM!

Come out for a full day of fun featuring:

•Food trucks 🌮
•Local vendors 🛍️
•A festival celebration 🎉
•A special Doggy Drag Show 🐶
•Belly dancers 💃
•Aerial performances 🎪

We are thrilled to bring you a stellar lineup of entertainers:

Hosted by: Jade Summers

Featuring: Cecil B. DVille Esq, Tia Tamera, Honey Summers, QUOE, Jester Juicer, Miss D & Prada Cayne Mylan

This event is proudly sponsored by Sweet William’s Social Club. Don’t miss out—mark your calendars and we'll see you there! 🌈✨

06/20/2026

Hi everyone! We know how excited you are for Sweet Williams, and we truly appreciate your enthusiasm. There’s still a lot of work happening inside—construction, inspections, and city approvals—so we can’t announce a date just yet. In the meantime, what we are doing is making sure all of our social media is organized, and ready to go exactly how we want it, so we can also prepare other platforms like TikTok, etc. That’s why you’re seeing these updates here on the page—we’re getting everything in order online as we also prepare the building for you all—our beloved patrons and community. Also, to show all of our amazing patrons and to ensure you that this is happening. We have been working around the clock—a lot of work and repairs needed to be done both inside and outside of the bar. But we promise, the moment we have a date and are fully cleared, it will be a big, clear announcement—everyone will see it. The address is available here on our page, and any other pertinent info will be posted as soon as we can share. Business operating hours will be posted as soon as we’re in the clear. We have kept the same staff from the old location, formerly known as RMC. Many have asked, so let me just go ahead and say—yes, the new location was formerly Sheila’s Old West Bar. The building was purchased by our dear Sweet William, and now we get to call it home. We are staffed and ready—if anything changes or if we begin hiring, we’ll post about it. Thank you all so much for your questions, your patience, and your support—we can’t wait to celebrate with you soon!

🏳️‍🌈 🏳️‍⚧️ 💃🏼 🕺 🪩 🎶 🍹 🍸

At Sweet Williams, we believe the best communities are built when everyone has a seat at the table, a voice that matters...
06/19/2026

At Sweet Williams, we believe the best communities are built when everyone has a seat at the table, a voice that matters, and a place where they belong.

Today, we honor Juneteenth — a day that commemorates freedom, celebrates resilience, and reminds us of the importance of equality, inclusion, and respect for all people.

As we reflect on our nation’s history, we also celebrate the diversity, culture, and strength that continue to move us forward together.

From our Sweet Williams family to yours, Happy Juneteenth.
❤️💛💚🖤

This Saturday, June 20th, stand proudly for equality, inclusion, and celebration with Rose City Pride 🌈✨Join everyone fr...
06/19/2026

This Saturday, June 20th, stand proudly for equality, inclusion, and celebration with Rose City Pride 🌈✨

Join everyone from 11:00 AM – 5:00 PM at the W.T. Brookshire’s Center for a day full of love, community, and unforgettable performances.

The Rose City Pride Drag Show will feature some of Sweet Williams incredible cast, including:
💋 Show Director & Host — Jade Summers
👑 Forever Miss RMC — Honey Summers
💃 The Dancing Diva — Tia Tamara

And your festivities will be hosted by our very own Bearded Beauty — Quoe!

When the sun goes down, the celebration continues… 🌙✨
Join everyone for the official After Party at Rose City Draft House & Bar starting at 8:00 PM until close. Keep the Pride energy going all night with music, drinks, and community vibes 💖

Celebrate Pride, support local talent, and spend the day (and night) surrounded by joy, unity, and love—you won’t want to miss it 🌈✨

06/17/2026

Happy Pride Month Longview and surrounding areas! Direct from us to you 🏳️‍🌈 🏳️‍⚧️ Stay tuned 🎆

🪩 💃
05/22/2026

🪩 💃

05/22/2026

Hi everyone, it’s your favorite show director Jade and your favorite bartender Nathan! We just had to add to our last update—we are beyond grateful for everyone making this happen: Trey, Jason, William, Steven, Aaron, Dan, Amber and anyone we may have missed! We can’t wait for you to see the new Sweet Williams—it’s coming soon, so stay tuned!

Address

1200 E STATE Highway 31
Longview, TX
75604

Opening Hours

Thursday 5pm - 2am
Friday 5pm - 2am
Saturday 5pm - 2am
Sunday 5pm - 12am

Telephone

+19038062815

Website

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