The Velvet Swan

04/03/2026

Downtown Lakeland… we’re almost ready for you. 🥂

We know it’s been a little quiet, and we truly appreciate your patience. Behind the scenes, we’ve been focused on making sure every detail is exactly right—because when we open our doors, it won’t be just another night out… it’ll be an experience.

The Velvet Swan is coming very soon. Stay close. ✨

01/01/2026

New Year. New beginnings. Same passion. The Velvet Swan is still coming, and we can’t wait to welcome you into something truly special.

Thank you for the love, patience, and excitement you’ve shared with us already! 2026 is the year we open our doors and raise a glass together. Stay close… greatness takes time, and we’re almost there. 🥂

12/03/2025

Dark green velvet walls. Golden lights. Walnut warmth. Refined cocktails all paired with great experiences and uplifting environment .
The Velvet Swan is almost ready, your new elevated escape in Downtown Lakeland. Be sure to follow us for the official launch date as well as some great promotions for our grand opening. 

11/11/2025

🇺🇸 Honoring Our Heroes This Veterans Day 🇺🇸

Today, we pause with gratitude to thank all of our brave service members past and present for their courage, dedication, and sacrifice. Your strength and commitment to protecting our freedoms inspire us every day.

From all of us at The Velvet Swan, we extend our heartfelt appreciation. We honor you not only today, but always.

🕊️ Thank you for your service.

10/24/2025

The classics remade to be luxurious.

10/21/2025

10/01/2025

✨ Introducing The Velvet Swan ✨
Lakeland’s newest sophisticated spirits lounge.
Elevated cocktails. Velvet ambiance. Golden nights.

📍 Downtown Lakeland | Opening Soon

Follow us for updates, sneak peeks, and our official opening date.