The purpose of Southern Royalty Nightlife & Entertainment is to provide the residents of New York City, and beyond, with quality entertainment in an enjoyable, pleasant atmosphere. It will provide excellent an place and opportunity for social interaction with dancing, educational classes, and special events, with an emphasis on "Live" dance music, including Salsa, Swing, R&B, and Americana. The ca
sual dining ambiance, quality of the food, and excellent service will ensure a large, loyal following of customers. The restaurant will feature a beer and wine bar, along with live entertainment. The concept of Southern Royalty Nightlife & Entertainment is to provide a high-energy, themed dance and nightclub in NYC, New York. The establishment will provide a live entertainment venue; a restaurant; community-based courses in music and the arts; a retail component offering arts-based retail merchandise; and venue rental services for the New York City area. Southern Royalty Nightlife & Entertainment is in a start-up position, with a beginning date of July 2017. The company expects to lease venue space in June 2017, and have a three-month build-out of the space. We anticipate opening our doors to the public in mid-September. The company is on a July through June fiscal year. The company CEO is Heavin Harrell. The management team is headed by owner Tyiesha Williams. As a professional dancer and teacher, Tyiesha is uniquely qualified to develop an entertainment and education venue. The nightclub and bar industry is shifting toward a more entertainment-oriented concept. Guests of these venues are not only offered a dynamic place to gather and mingle, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible. The venue is a 10,000 square foot complex, which will also house the company's business office. The dance club and bar will accommodate approximately 750 people. The venue will be equipped with state-of-the-art audio, lighting, and video systems, serving the need for a true entertainment venue in New York City. The general appearance will be clean, open, and pleasing to the customer. The demographics are favorable, with minimal competition from other dance-themed venues and bars. Southern Royalty will generate sales through six revenue streams that comprise the company's products and services: Membership Fees Educational Courses Food and Beverage Gate/Entertainment Retail Merchandise Venue Rental
Managing six separate revenue streams requires ramping up each one individually, ensuring that each area performs well before developing the next revenue stream. In order of importance, Food/Beverage and Gate/Entertainment are expected to provide the most stable revenue streams.
