09/23/2026
“Expect 7% as the new normal”
For agents, that makes conversations about what buyers can control increasingly important.
Change the narrative... Rather than building a home search around the hope of significantly lower rates, help clients understand what they can afford under today’s conditions and what would need to change for them to feel comfortable moving forward.
Tell is what your clients are saying by commenting 1 or 2 below.
1. Maybe we’ll just wait a couple of months. We’re going to wait for the rates to come down.
2. My clients are pushing ahead with their home purchases, recognizing that if rates dip, competition could surge again, and they could lose some of the negotiating power they’re currently seeing.
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