A name synonym to 'rewind and unwind', The Finch surrounds you with moments far from the ordinary.”
Sociable yet intimate, The Finch represents the ‘longevity of good times’. Formulated as a brand to bridge the gap between young, vicenarian, and tricenarian partygoers, the place carries a youth-centric and modern vibe with classic nostalgia that brings out a surreal euphoria in hearts. The place welcomes you in a way that feels like 'It's my kind of place' where you can escape into a warm, unfussy conversational environment that encourages you to be your uninhibited best. At The Finch, we believe, every day must be lived and maximized to its fullest. Entering the Finch itself, you experience an awakening of the senses with the entertainment on offer, convivial services, and a subtle uniqueness with every interaction of food, drinks, and music. When great music, exceptional food, imaginative craft beer, and warm conversations fill the air in ‘luscious’ and intimate surroundings, it all amalgamates into 'entertaining the senses' and simply uplifts the spirits. Lively, 'feel good' moments, where one can break free from mundane routine envelop The Finch as it fulfills the appetite for great live music, an extensive mixology experience, premium beverages, and international food. With live performances from local as well as internationally acclaimed bands, the place provides the perfect musical and conversational atmosphere. The brand presents an extensively well-curated multicuisine menu that offers Indian, Continental, Asian, and Italian cuisines. The Finch specialises in Mixology, boasting of an extensive wine list pairing perfectly with the gourmet delicacies. The brand is an absolute heaven for party goers as our live music takes you on an ethereal experience that you just can’t afford to miss. The Finch envisions giving patrons the most compelling dining experience possible with its incredible services. The Finch originates from Greenfield Advisory, a Singapore-based financial services group. Greenfield was founded in 2010 with a vision to build dreams for entrepreneurs in Asia. The group strives to bridge the funding gap and empower disruptive thinkers across southeast Asia. The finch signifies longevity, simplicity, and convenience, and it emphasizes this with its simple visual identity in its marketing materials. With a minimalist design, not only are customers attracted to the brand's overall image but also to the experience that the company provides. An example of finch’s brand concept includes a colour palette that features an elegant and muted experience, this gives consumers the feeling of being in a simple but very sophisticated environment. The brand launched its flagship outlet in Mumbai, India on 29th June 2017 and quickly scaled up to 7 outlets across major cities in India.
“The place is a lowkey embodiment of luxury itself, with all the elements to make you feel safe and secure to open your heart in a warm, benevolent ambience.
