18/12/2022
1️⃣ The application of the company's values
Make sure the core values held by your company are known to all teams. Based on these core values, companies need to extract into pillar content that is conveyed in various channels. These core values also need to be applied consistently in every company's action and campaigns.
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2️⃣ The use of slogans
Slogan doesn't need to be complicated. Must be strong, shart and firm which contains the main values of your company. Slogans also need to be echoed in all channels so that they are easily known and remembered by the public.
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3️⃣ The graphic elements that make up the identity
Pay attention to the use of color palettes, font types and important images such as company logos. Make sure these three aspects blend in harmony and make the brand your company come alive.
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4️⃣ The tone of voice used by the brand
Adopt one tone of voice across all your company's communication channels. Maintaining a consistent tone of voice has an important role in forming close relationship with customers. When your interact with customers through a consistent brand voice, they recognize and remember your company.
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5️⃣ The man behind "the gun"
Human resources is an important aspect. Start from creating a brand formulation, implementing the four elements above, and running it consistently for your company.
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