01/09/2026
1) DESIGN WITHOUT A STRATEGY
The reason a good brand designer is more expensive than a basic one is because they want to create strategy before they begin the design work. This is a fundamental part of the design process which should not be skipped and will be a valuable piece of work for you and your brand.
2) DESIGN YOU JUST A LOGO ⚠️
After 19 years in a creative role and 6 of those freelance, I avoid anyone that wants ‘just a logo’ like the plague. We are not compatible.
3) CHOOSE YOU A TRENDING COLOUR PALETTE
You’ve seen attending colour, we can’t build your whole brand around it. High chances are it’ll be out of fashion in the next four years we are building to last or at least make it out the other side of a general election.
4) GIVE YOU 24 HOURS TO REVIEW
This might be your first time going through this creative process and whilst stages do you have a timeframe, they shouldn’t be rushed. I like to give you the time to process and feedback with clarity, not panic.
What don’t you do in your job? 🫶